TIPS AND TRICKS TO MARKET YOUR SHOE FUNDRAISER
5 Great Ways to Promote Your Shoe Fundraiser
Utilize social media to promote your shoe fundraiser
Simply pick a few platforms that work for you, as an example Facebook and Instagram, and learn how to utilize hashtags, follow pages and people with similar goals and interests, and make an effort to network with those who may be useful contributors to your shoe fundraiser.
Create eye-catching media for your shoe fundraiser
Canvas your neighborhood with information
Promote your shoe fundraiser across local media
Draft up a press release detailing your shoe fundraiser and send it to the editor’s office at your local paper. The great thing about partnering with The Fundraising Company to run your shoe fundraiser, is that you will be partnered with a personal fundraising guide who will do these things for you!
Lastly, if you have exhausted all efforts in trying to shoe your way into local media to no avail, consider starting on a smaller scale. Perhaps you know someone with a podcast who would be willing to help you get the word out, and if not, maybe it’s a great time to start your own!
Partner with larger organizations to promote your fundraiser
If you are already working with a larger organization than yourself, this may be something that you are already doing. For instance, if you are running a shoe fundraiser through a school or athletics program, they likely have a website or social media page that can be used to reach the masses that already follow them.
Explore the companies and organizations around you that may be willing to contribute to your shoe fundraiser. Spend some time researching and try to look for companies that have “corporate responsibility” programs or something similar. Oftentimes large companies already have giving initiatives in place where they allocate a certain amount of money annually to be donated.
It may be beneficial to find a company who’s primary focus lies in retail, clothing, and of course, shoes. These large corporations may have old stock or un-useable inventory that they would be happy to donate to your shoe fundraiser. Some large companies like Nike, already have in-house programs where they break down old stock to create things like playgrounds and running tracks from the old shoe materials.
At the end of the day it is up to you to determine how successful your shoe fundraiser will be. That does not mean, however, that you have to do the work alone. The Fundraising Company has a plethora of resources and other great tools to help you accomplish all of your 2021 fundraising goals!
To set up your fundraiser today, please call 213-458-9896 or complete our contact form and our fundraising coordinator will help you get started.